Placeholder is a design-forward,
detail-focused architecture firm working
on domestic spaces of all scales.
We seek to design beautiful, cohesive spaces with the guiding principles of restraint, efficiency, and sensitivity to context. Our practice emphasizes the thoughtful and economical allocation of architectural resources through enduring aesthetics, original details, and calculated interventions.
The best architectural outcomes emerge from an organized and rigorous design process. We support our clients and their teams from initial sketch through project completion with proactive project management, quality control, and thorough project documentation.
Placeholder is based in San Francisco, CA and currently working on projects throughout the Bay Area. For inquiries, reach out to office@placeholder.archi
detail-focused architecture firm working
on domestic spaces of all scales.
We seek to design beautiful, cohesive spaces with the guiding principles of restraint, efficiency, and sensitivity to context. Our practice emphasizes the thoughtful and economical allocation of architectural resources through enduring aesthetics, original details, and calculated interventions.
The best architectural outcomes emerge from an organized and rigorous design process. We support our clients and their teams from initial sketch through project completion with proactive project management, quality control, and thorough project documentation.
Placeholder is based in San Francisco, CA and currently working on projects throughout the Bay Area. For inquiries, reach out to office@placeholder.archi
Alicia Hergenroeder is a Licensed Architect in the state of California. She has been practicing in the Bay Area since 2014 and throughout the US since 2010.
She previously worked with the talented teams at Mork Ulnes Architects, WW Architecture, SO-IL, Mollet Geiser, among others. She holds an M. Arch from Rice University and a B.S. in Architectural Studies from the University of Southern California.
She previously worked with the talented teams at Mork Ulnes Architects, WW Architecture, SO-IL, Mollet Geiser, among others. She holds an M. Arch from Rice University and a B.S. in Architectural Studies from the University of Southern California.
PLACEHOLDER STUDIO
1125 RHODE ISLAND STREET
SAN FRANCISCO, CA 94107
1125 RHODE ISLAND STREET
SAN FRANCISCO, CA 94107